深圳大学深圳南特商学院助理教授,香港科技大学博士。主要研究方向为:消费者决策实证模型、广告学、消费者媒体观看与行为分析、数据挖掘、结构模型。



教育经历

Ph.D., Hong Kong University of Science and Technology, HK


研究领域

Empirical modeling of consumer decision making, Advertising, Consumer viewing and purchase behavior on media, Data mining, Structural models 


发表刊物

“The Effect of Random Slot Allocation on Advertisers’ Welfare in Television Advertising”, 2017 ISMS Marketing Science Conference, Presenter, Los Angeles, US

“The Effect of Random Slot Allocation on Advertisers’ Welfare in Television Advertising”, 2017 Marketing Dynamics Conference, Presenter, Hong Kong

“A Two Stage Model of TV Viewers’ Strategic Viewing and Zapping Behavior”, 2014 ISMS Marketing Science Conference, Presenter, Atlanta, US

“Modeling Advertisers’ Willingness to Pay (WTP) in TV Commercial Slot Selling Auctions”, 2014 Annual Conference of China Marketing Science, Presenter, Xiamen, China